As a print broker or sign shop owner, partnering with a company that specializes in grand format digital printing can expand your scope of services. That makes you more competitive and gives your customers more choices. There’s a lot to like about that.
But not all large format printing services and printers are the same. When you’re searching for the perfect partner, you should look for two essential attributes: versatility and wholesale focus.
Of course you want versatility.
Broad capabilities ensure you and your customers have access to every grand format option available when it comes to materials and printing techniques. Did you know that some grand format equipment isn’t “grand” enough to handle the widest materials? A company that doesn’t have state-of-the-art production tools automatically limits your options.
And speaking of options, versatility should include specialty techniques such as:
- Dye sublimation
- Double-sided grand format printing
- Direct-to-substrate printing
- Printing on varied fabrics from sheer and mesh textiles to heavy-duty vinyl
- Finishing methods such as die-cutting and laser etching.
With all these skills at hand, the right grand format digital printing company can help you custom-tailor results to each customer’s desired application, no matter how large or unusual.
But here’s the thing: versatility is good, but not if your printer is so versatile they’re competing with you for our own clients.
Wholesale focus ensures you are #1.
Ask yourself this: who is this printer’s primary clientele? Is it print brokers/shops like me, or is it my own customers? You need a printing partner you can trust. One whose primary concern is you – and, through you – your customers. Any company that actively solicits business from end-users cannot possibly have your best interests in mind.
A wholesale-only grand format printer is on your side – that’s what defines a successful partnership. Instead of competing with you, a wholesale grand format printer’s goal is to help you turn customers into ardent loyalists. At the same time, they can make your work easier and more profitable. You can take advantage of their knowledge and experience to:
- Bid jobs more cost-effectively and more competitively, thanks to wholesale pricing.
- Save time, even on those gotta-have-it-yesterday jobs your customers think are normal.
- Deliver superior quality and value to each customer, every time.
Grand format printing offers endless new possibilities for your customers, no matter what their industry or location. It’s in a league by itself when it comes to saying, selling or showing off something that’s, well, grand in size. Capturing this market can make a grand impression on your reputation and bottom line, too. All it takes is a partner with the versatility and B2B commitment to put you first.
If you would like to learn more about how to choose a Grand Printing Partner, download our Free eBook below. It will lay out the ins and outs so the process is easy on you, just like our business model!
