POS stands for “point-of-sale”, and can also be referred to as “point-of-purchase”. It is a type of promotion that is designed to persuade customers to purchase an item during checkout at a store. Have you ever made an impulse buy while shopping for something else, or a last minute buy while checking out? If so, then you can understand the effectiveness of a POS marketing display.

Types of POS Marketing Displays.

When it comes to retailers, they have a lot of options available to choose from for POS marketing. The type of POS display that they should use is based off of what goals they are trying to accomplish. Whether it’s moving overstocked items, increasing the visibility of new items, or serving seasonal interests, there is a POS display for almost anything. Counter displays are typically small and sit right on the counter at checkout; floor displays are usually built out of card stock and can be moved just about anywhere in a store; shelf talkers are smalls signs that appear next to the product itself on the shelf; posters are used when wall space is available; and video and digital signage is suspended over customers in line. Choosing a type of POS display all depends on what the seller is trying to accomplish, and the layout of the store.

Who Uses POS Marketing?

Just about anyone can use POS marketing effectively. Restaurants and retailers are the most frequent users in order to encourage their customers to make last minute purchases. Any brands products or services can use POS to their advantage.

What Makes Good POS Display?

Most POS merchandise is created for impulse buy items, to help promote a sale, to move overstocked items, or to advertise a new product.  The majority of POS displays have a universal appeal, so when creating POS display, always remember that “eye level is buy level”. The easier it is to see a display, the more likely it is for people to purchase the product. POS displays provide the perfect product arrangement and merchandising message to customers.

If you’re looking for quality, effective, and affordable point of sale displays we welcome you to contact Grand Image, Inc. today for a FREE price quote and let us help you with your POS Displays.

Grand Image Clients:

Our 3D Printer is installed and we’ve been running tests. We decided upon a pirate skull for our first test. The skull on the left was run at lower resolution with the one on the right run at higher resolution. You can see the difference a high resolution print makes.

By running a slower print speed with a finer nozzle we went from a print with visible layers to a smooth, finely detailed piece. The thinner layers also mean the more detailed skull is much lighter. This is before any finishing was done to the skull! See for yourself, and visit www.grand-3d.com for more as we continue to roll out new 3D tech.

Grand Image Clients:

If you’re a print shop owner, sign shop owner, or printing broker, you know all commercial printing companies are not alike. When projects scale up so large that they can wrap around a building, the differences become more apparent than ever. That’s why you need to know what to look for in a grand format printing partner.

We aren’t just talking about visual quality. It takes a combination of proactive communication, dedicated customer service, and industry expertise for a grand format printer to be the best partner for you.

Whether you’re looking for help with your first grand or large format printing project or considering changing printing partners, there are specific traits you should look for. We’ve put together this checklist you can use to evaluate and compare prospective grand format digital printers.

1. Versatility

The best grand format printing partner is one who can do it all, no matter what type of super-sized project you have in mind. They use the latest printing techniques. They can print on a wide variety of fabrics as well as direct-to-substrate on different types of plastic and metal surfaces. Also, they can handle the most expansive materials available – up to 196”.

2. Complementary Products and Services

You want a partner that specializes in grand format printing in addition to products and services that complement your business. That partner can produce companion products in large format and simplify projects, such as providing trade show hardware alongside your graphics. Convenience saves time and money.

3. State-of-the-Art Production Equipment and Processes

Staying ahead of the curve when it comes to materials, processes, and technology is key when it comes to maintaining high quality and efficient turnaround times.

4. Wholesale Only

A grand format printing partner who sells only to the trade has deliberately chosen to serve a single audience – print shops and brokers like you. Consequently, it lets them do that supremely well. End-users are a different breed of customer than those within the industry. A wholesale-only printer will happily let you handle the end-users while they concentrate on helping you do that brilliantly. You and your customers both benefit from their expertise and lower wholesale pricing.

5. Customer Service that Puts you First

This includes a clear dedication to going the extra mile for you. Little things add up to big value for you and your customers.

6. Communication that Never Leaves you Wondering

An account executive or a client services representative who knows your business and your challenges and is always available when you have a question.

7. The Ability to Meet Your Deadlines

A great printing partner works to improve your business based on your deadlines.

8. Certifications and Testimonials

When you read testimonials from happy customers, you can be confident you’re choosing the right grand format printing partner. Look for trade associations and other professional affiliations. These demonstrate commitment to our industry and learning the latest trends and best practices.

9. Conscious of your Budget

Price matters, so remember – a wholesale-only printer can give you lower wholesale pricing.

Find the Right Partner

As a print shop or broker, you want to offer the most extensive line of printing options to your customers with exceptional quality. The traits described above will help you find the ideal partner. When you demand the best in a grand format printing partner, you can expect the best results and a profitable long-term working relationship.

Grand Image Clients:

Grand Image Clients:

In today’s online world, reviews have become the go-to resource for potential customers to learn about businesses and their products. There’s simply nothing like independent third-party confirmation that you’re about to make a smart purchasing decision.

That’s especially true when you’re looking for a wholesale grand format printer – an industry partner that can help you and your printing customers achieve huge-scale goals. Successfully providing large-format printing services requires specialized knowledge and skill, not to mention state-of-the-art equipment. It also requires flexibility and an unwavering willingness to go the extra mile for you. You’ll recognize that printing partner by 5-star reviews such as:

• “We have a high-end and demanding clientele that asks for ridiculous things so we in turn ask our vendors for ridiculous things. This company delivers.”
• “The prices are always right. Even when we’re in a hurry, they never take advantage and charge us extra.”
• “I sent them very vague directions with little information. I hate when people do that to me but they, as always, respond happily and with a smile on their faces.”
• “Quick turnaround, quality work in a timely fashion, and at a good price!”
• “They give me peace of mind to know the project will be done correctly.”
• “They have never let me down.”

Look For More Than Reviews

The best wholesale grand format printer isn’t simply popular with their customers. They are dedicated to their industry and remain at the forefront of trends and best practices. They focus on innovation so they can help you and your customers produce the latest and greatest in huge-size visuals that say, show, or sell in the biggest possible way.

Look for a printer that belongs to important trade associations such as the International Sign Association (ISA), Advertising Specialty Institute (ASI), and US Sign Council. Look for them as exhibitors at key industry gatherings such as the Sign World International Expo.

When you find a wholesale grand format printer that has great reviews and is obviously committed to its craft, you’re on the path to finding the right partner.

We can bring your vision to life. Contact us today for more information about our large, grand format, and 3D printing. Let’s work together to create something incredible.

Grand Image Clients:

Our 3D manager Barry decided he needed to take it into the next dimension. Barry decided to create the most “sus” Among Us impostor possible. Our Massivit made this sizable print easy as pie. Where in our old printer this would likely require multiple pieces and days of printing, the Massivit can do it in mere hours.

One of the cool things about 3D is it connects us with the things we love. Our 3D digital sculptures have connected people to numerous brands. Now with 3D printing we can scale things down (or up!) and create all sorts of objects that let us connect with games, art, music, whatever!

You can harness the power of 3D for your brand or customers! Visit www.grand-3d.com and see the wide array of applications 3D is perfect for.

Update: Barry has begun painting the imposter, take a look at all of the little details below!

Introduction:

On January 2, 2023, a hockey game between the Boston Bruins and the Pittsburgh Penguins took place inside historic Fenway Park, home of the Boston Red Sox, which is known as the Winter Classic.

The Winter Classic and Its Signage Needs:

The Winter Classic is an annual outdoor NHL (National Hockey League) game Inaugurated in 2008, and it has been played almost every year since. As one of the biggest sporting events of the year, the Winter Classic requires custom banners and signs that are not only visually striking but also able to withstand the elements. This year’s event was the second such game at Fenway Park, and the third time that the Boston Bruins have served as the home team as the 2016 Winter Classic was played in Gillette Stadium, home of the New England Patriots.

The Game:

After a game-winning goal by winger Jake DeBrusk of the Boston Bruins with two minutes and thirty-three seconds left in regulation, the Bruins delighted their crowd to a 2-1 victory over the Penguins.

Grand Image’s Custom Banners and Signs for the Winter Classic:

Every year, massive sporting events such as the Winter Classic, the Super Bowl, and the Masters grab our attention. While most people are curious about the participating teams and hosting venue, a select few are concerned about another aspect. Who’s going to print the custom banners and signs for this event? Grand Image was excited to be a part of the 2023 Winter Classic, providing custom banners and signs that were not only fast but also of the highest quality.

The Challenge:

The 2023 Winter Classic was played in front of 39,243 fans at Fenway Park, in addition to 1.77 million TV viewers. For such a popular event, the small details matter, and providing custom banners and signs that were able to withstand the elements and also showcase the Winter Classic’s brand identity was a massive undertaking.

The Solution:

The team at Grand Image was able to turn around a plethora of custom banners and signs for the Winter Classic within 2-3 days, which is very fast in the printing industry. The signs were printed on several types of materials:

1. Corrugated plastic, which is lightweight and weather-resistant, making it a perfect material for outdoor signage for a one-day event. This material was used for wayfinding signs around the stadium, including entrance signs that included instructions on entrance procedures.
2. Vinyl banners that can showcase graphics at an extremely high quality in an indoor space. Our vinyl banners could be found inside of Fenway Park, such as near a first aid station.
3. Fabric mesh fence banners that allow for wind to easily pass through without the need for large holes in the material that obstruct your image. We displayed the logos of the Bruins and the Penguins on these massive banners, and we also ordered special fabric mesh specifically for this project.
4. Knitted fabric single reverse flags, which is a flag with a graphic printed on one side that allows the image to bleed through to the other side. Even though the image on the other side is seen in reverse, your brain is still able to process the information on that graphic as if you were reading it normally. These flags showcased the Winter Classic 2023 logo in addition to team logos.

The Conclusion:

The Winter Classic is a massive yearly event and our team at Grand Image was pleased to be a part of it by providing custom banners and signs. No matter the scale of the event, the turn time, or the solution needed, our goal as a large format printing company is to solve our customers’ problems. We were able to provide custom banners and signs for the Winter Classic 2023 that were not only visually striking but also able to withstand the elements. Our team can provide a similar solution for your company as well. Contact us today – let’s work together to make something incredible in 2023 and beyond.

Grand Image Clients:

Our complete arsenal of high-quality printers gives us the versatility we need to produce incredible graphics for all of our clients. One of our specialties is museum graphics, which you can find at the American Heritage Museum, located at 568 Main St, Hudson, MA.

We’ve printed and sculpted a myriad of products for the museum, producing dye sublimation fabric, vinyl, SAV, direct-to-substrate, 3D letters, direct print fabric, and more. All our graphics are visually sharp and printed at a high resolution using our industry-leading printers.

We’re incredibly proud of the museum graphics we have produced for the American Heritage Museum, in addition to so many of our other partners. We have the versatility to help you accomplish your goals and improve your business, just like we’ve helped our many partners in the past. Our team will work with you to create graphics that will amaze your customers. All you have to do is call.

We can bring your vision to life. Contact us today for more information about our large, grand format, and 3D printing. Let’s work together to create something incredible.

Grand Image Clients:

3D Printing gives us the ability to make smaller, more complex objects that just aren’t cost effective with 3D sculpting. We’re excited to show you what we can do, especially when these two are combined. Visit www.grand-3d.com and see what Grand 3D can do for you!

Grand Image Clients:

We’ll have more details on this machine in coming weeks! Until then you can check out just what our dye sublimation printing process looks like in the video to your right.

Grand Image Clients: