Introduction:
On January 2, 2023, a hockey game between the Boston Bruins and the Pittsburgh Penguins took place inside historic Fenway Park, home of the Boston Red Sox, which is known as the Winter Classic.
The Winter Classic and Its Signage Needs:
The Winter Classic is an annual outdoor NHL (National Hockey League) game Inaugurated in 2008, and it has been played almost every year since. As one of the biggest sporting events of the year, the Winter Classic requires custom banners and signs that are not only visually striking but also able to withstand the elements. This year’s event was the second such game at Fenway Park, and the third time that the Boston Bruins have served as the home team as the 2016 Winter Classic was played in Gillette Stadium, home of the New England Patriots.
The Game:
After a game-winning goal by winger Jake DeBrusk of the Boston Bruins with two minutes and thirty-three seconds left in regulation, the Bruins delighted their crowd to a 2-1 victory over the Penguins.
Grand Image’s Custom Banners and Signs for the Winter Classic:
Every year, massive sporting events such as the Winter Classic, the Super Bowl, and the Masters grab our attention. While most people are curious about the participating teams and hosting venue, a select few are concerned about another aspect. Who’s going to print the custom banners and signs for this event? Grand Image was excited to be a part of the 2023 Winter Classic, providing custom banners and signs that were not only fast but also of the highest quality.
The Challenge:
The 2023 Winter Classic was played in front of 39,243 fans at Fenway Park, in addition to 1.77 million TV viewers. For such a popular event, the small details matter, and providing custom banners and signs that were able to withstand the elements and also showcase the Winter Classic’s brand identity was a massive undertaking.
The Solution:
The team at Grand Image was able to turn around a plethora of custom banners and signs for the Winter Classic within 2-3 days, which is very fast in the printing industry. The signs were printed on several types of materials:
- Corrugated plastic, which is lightweight and weather-resistant, making it a perfect material for outdoor signage for a one-day event. This material was used for wayfinding signs around the stadium, including entrance signs that included instructions on entrance procedures.
- Vinyl banners that can showcase graphics at an extremely high quality in an indoor space. Our vinyl banners could be found inside of Fenway Park, such as near a first aid station.
- Fabric mesh fence banners that allow for wind to easily pass through without the need for large holes in the material that obstruct your image. We displayed the logos of the Bruins and the Penguins on these massive banners, and we also ordered special fabric mesh specifically for this project.
- Knitted fabric single reverse flags, which is a flag with a graphic printed on one side that allows the image to bleed through to the other side. Even though the image on the other side is seen in reverse, your brain is still able to process the information on that graphic as if you were reading it normally. These flags showcased the Winter Classic 2023 logo in addition to team logos.
The Conclusion:
The Winter Classic is a massive yearly event and our team at Grand Image was pleased to be a part of it by providing custom banners and signs. No matter the scale of the event, the turn time, or the solution needed, our goal as a large format printing company is to solve our customers’ problems. We were able to provide custom banners and signs for the Winter Classic 2023 that were not only visually striking but also able to withstand the elements. Our team can provide a similar solution for your company as well. Contact us today – let’s work together to make something incredible in 2023 and beyond.
Grand Image Clients:
